Two kinds of content. One interface.
Every piece of content is one of two kinds. Native content is what the web already has. Derived content is what the app makes from it, and that is what sets it apart from a search engine. Both open the same way.
From the Internet, unaltered
An endpoint on the Internet, such as a photo, a YouTube video, a PDF article, a news story, a product page or a Google Trends chart, brought in for the keyword and displayed as is.
- Origin: a real address on the Internet, and every item traces back to it.
- Altered? Never. What you see is what its publisher put online.
- Role: the source files that derived content is generated from.
- Examples: 40 photos of a border collie, a dozen PDF articles, today's headlines.
Generated from the keyword and native files
New content we create by running the keyword, its native files or a file of your own through AI models, text-to-speech, image generation and extractors. It didn't exist on the Internet until we made it.
- Origin: generated here, by an AI model, Kokoro text-to-speech, Stable Diffusion or an extractor.
- Altered? It is the alteration: a summary, a reading, a readout or an image that's new.
- Stacks: derived content can be derived again. The definition becomes narration, and the narration voices a slideshow of images, AI pop art and video frames.
- Examples: an AI definition and its MP3 reading, a Topic's own definition, fun facts written from PDFs, EXIF data and transcripts, Short-tail Filter Words, the popularity stars and dynamic links for each media and shopping site, and a keyword list drawn from a file you upload.
One universal content UI
Every type, native or derived, is a tile in the same Content Type grid, with the same controls. New types join the grid the same way. A tile is drawn in full when its content is ready and faded when it isn't.
| Native content | Derived content | |
|---|---|---|
| Where it originates | An endpoint on the Internet: a web page, YouTube, a PDF, an outlet, a store, Google Trends | Here, generated from the keyword, its native files or a file of yours |
| Its limit | What the Internet already has | What you can imagine |
| How it's shown | Unaltered, exactly as published | As new content: a definition, a reading, a summary, a readout, an image |
| What makes it | Its original publisher | AI models, Kokoro text-to-speech, Stable Diffusion, extractors |
| Also covers | The pages and files themselves, plus live searches through Power Search | The data that organizes them: One-word and Short-tail Filter Words, popularity stars and dynamic links. An AI-generated keyword list (Method C), from the Topic name or from your file, is derived too. |
| Can it be derived again? | It's the starting point | Yes. Narration comes from the definition, and the slideshow combines the narration with images, pop art and video frames |
| How you open it | The same way: a tile in the Content Type grid, shown in the middle section | |